Audience evolution : new technologies and the transformation of media audiences / Philip M. Napoli.

"No longer beholden to the programming or publication schedules of media producers, today's consumers access media content through a number of unprecedented and increasingly prevalent platforms, and the development and overlap of television, the internet, and other outlets have fragmented...

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Bibliographic Details

Online Access:	Full Text (via EBSCO)
Main Author:	Napoli, Philip M.
Format:	eBook
Language:	English
Published:	New York : Columbia University Press, ©2011.
Subjects:	Mass media > Audiences. Digital media > Technological innovations.