Alcoholism Treatment Marketing : Beyond T.V. Ads and Speeches.

The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Self, Donald
Format:	eBook
Language:	English
Published:	Hoboken : Taylor and Francis, 2014.
Subjects:	Alcoholism > Treatment.