Alcoholism Treatment Marketing : Beyond T.V. Ads and Speeches.
The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set...
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Hoboken :
Taylor and Francis,
2014.
|
| Subjects: |
| Summary: | The annual economic burden of alcohol abuse in the United States is staggering, yet the alcoholism treatment industry has been historically plagued by governmental regulations, moral crusades, advocacy of specific treatment approaches, and a lack of marketing knowledge. Here is the first focused set of research on the marketing of alcoholism treatment services. The authors of this much-needed volume--reputable marketing and research scholars--greatly expand the current base of knowledge concerning the alcohol treatment marketing subdiscipline, including the referral system analyses of market p. |
|---|---|
| Item Description: | The Role of Promotion in Alcoholism Treatment Marketing. |
| Physical Description: | 1 online resource (344 pages) |
| ISBN: | 9781317839637 1317839633 |
| Source of Description, Etc. Note: | Print version record. |