International Business Diplomacy : How can Multinational Corporations Deal with Global Challenges? / edited by Huub Ruël.

Business diplomacy involves developing strategies for long-term, positive relationship building with governments, local communities, and interest groups, aiming to establish and sustain legitimacy and to mitigate the risks arising from all non-commercial or exogenous factors in the global business e...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Ruël, Huub
Format:	eBook
Language:	English
Published:	Bingley : Emerald Publishing Limited, 2017.
Series:	Advanced series in management.
Subjects:	International business enterprises. Entrepreneurship. International economic relations.