Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside.

This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Woodside, Arch G. (Editor)
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Publishing, [2018]
Edition:	First edition.
Series:	Advances in business marketing & purchasing ; v. 25.
Subjects:	Marketing. Marketing > Management.