Improving the marriage of modeling and theory for accurate forecasts of outcomes / edited by Arch G. Woodside.
This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Other Authors: | |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing,
[2018]
|
| Edition: | First edition. |
| Series: | Advances in business marketing & purchasing ;
v. 25. |
| Subjects: |
Table of Contents:
- Prelims
- Embracing the paradigm shift from variable-based to case-based modeling
- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream
- Accurately predicting precise outcomes in business-to-business marketing
- Building generalizable case-based theory in human resources management
- Computing with words in modeling firms' paradoxical performances
- Index.