Consumer culture theory / edited by Samantha N.N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk.

This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.

Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Cross, Samantha (Editor), Ruvalcaba, Cecilia (Editor), Venkatesh, Alladi (Editor), Belk, Russell W. (Editor)
Format:	eBook
Language:	English
Published:	Bingley, UK : Emerald Publishing Limited, [2018]
Edition:	First edition.
Series:	Research in consumer behavior ; v. 19.
Subjects:	Consumption (Economics) > Social aspects. Consumer behavior.