Consumer culture theory / edited by Samantha N.N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk.
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Other Authors: | , , , |
| Format: | eBook |
| Language: | English |
| Published: |
Bingley, UK :
Emerald Publishing Limited,
[2018]
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| Edition: | First edition. |
| Series: | Research in consumer behavior ;
v. 19. |
| Subjects: |
Table of Contents:
- Intro; CONSUMER CULTURE THEORY; Contents; List of Contributors; About the Editors; About the Series Editor; Preface; Part I: (Hyper) Reality and Cultural Hybridization; Part II: Navigating the Marketplace; Part III: The Consumer Culture Theory Paradigm; References; Part I: (Hyper) Reality and Cultural Hybridization; Amazing Information: Hyperreality and â#x80;#x9C;The World of Wickedâ#x80;#x9D;; Overview; Off to See the Wizard: Toward a Theory of Cultural Sustainability; Coming Soon to a Mall Near You: â#x80;#x9C;The World of Wickedâ#x80;#x9D;; â#x80;#x9C;The World of Wickedâ#x80;#x9D; Enlivened; Conclusion; References.
- Â#x80;#x9C;Satoshi is Dead. Long Live Satoshiâ#x80;#x9D;: The Curious Case of Bitcoinâ#x80;#x99;s CreatorIntroduction; Theoretical Background: The Author is Dead. Long Live the Author?; Method; Analysis; Discussion; Conclusion; References; Managing Media as Parental Race-Work: (RE)Mediating Childrenâ#x80;#x99;s Black Identities; Introduction; Theoretical Foundation; Context; Method; Findings; Cultivating African Diasporic Identity; â#x80;#x9C;Black is Beautifulâ#x80;#x9D;: Black-Affirming Brand and Media Content; (Re)mediating Racial Discordance and Mixed-Race Identities.
- Seeking Solidarity Online: Video Blogs (Vlogs) and Parenting in Inter-Cultural HouseholdsDiscussion; References; Part II: Navigating the Marketplace; Emerging Market Dynamics Within and Beyond Consumer Tribes; Introduction; Literature Review; From Prosumption to Consumer-Driven Markets; Consumer Tribes and Entrepreneurship; Objective, Context, and Methodology; Findings; Entrepreneurship through Cultural Mediation; Entrepreneurship within and beyond Consumer Tribes; Discussion and Conclusion; References; Taste As Market Practice: The Example of â#x80;#x9C;Naturalâ#x80;#x9D; Wine; Introduction.
- Conceptual FoundationsAesthetic Regimes and Taste as a Market Device; Overview of the Research; Findings; Taste as a Dividing Device; Taste as an Operating Device; Taste as a Coordinating Device; Conclusion; References; Spatializing Purity and Pollution: Stigma and Consumption of Beef in India; Theoretical Considerations; Purity, Pollution, and Stigmatization of Lower Castes; Untouchability and Consumption of Beef in India; Research Context and Methodology; Findings; Emplacing Cow Inside: Creating Feminine and Sacred Space; Consuming Beef Outside: Creating Polluted and Masculine Space.
- Discussion and ConclusionReferences; Embodiment, Illness, and Gender: The Intersected and Disrupted Identities of Young Women with Breast Cancer; Methods; Results; Embodiment; Embodiment and Intimacy; Motherhood; Discussion; References; [Softly Assembled] Gender Performance Through Products: Four Practices Responding to Masculine and Feminine Codes in Product Design; Product Gender and Consumer Identity Projects; Gender as a [Softly Assembled] Performance; Method and Study Design; Identifying and Interpreting Productsâ#x80;#x99; Gender Cues; Practice 1: Complying with Social Norms by Doing Gender.