Point of sale : analyzing media retail / edited by Daniel Herbert and Derek Johnson.

Point of Sale offers the first significant attempt to center media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars with their fingers on the pulse of both the changes that foreground retail in a digital age and the history that has...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Herbert, Daniel, 1974- (Editor), Johnson, Derek, 1979- (Editor)
Format:	eBook
Language:	English
Published:	New Brunswick, New Jersey : Rutgers University Press, [2020]
Subjects:	Selling > Mass media. Mass media > Economic aspects. Retail trade. Electronic commerce.