Personal Brand Creation in the Digital Age : Theory, Research and Practice / by Mateusz Grzesiak.

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online p...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Author:	Grzesiak, Mateusz (Author)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint : Palgrave Pivot, 2018.
Subjects:	Business. Internet marketing. Industrial management. Public relations. Leadership. Management.