Internationalization of Business Cases on Strategy Formulation and Implementation / edited by Stefan Schmid.

This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Schmid, Stefan (Editor)
Format:	eBook
Language:	English
Published:	Cham : Springer International Publishing : Imprint: Springer, 2018.
Edition:	1st ed. 2018.
Series:	MIR series in international business.
Subjects:	International business enterpris. Marketing. Leadership.