Market research : the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive stat...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Main Authors:	Mooi, Erik (Author), Sarstedt, Marko (Author), Mooi-Reci, Irma (Author)
Format:	eBook
Language:	English
Published:	Singapore : Springer, [2018]
Series:	Springer texts in business and economics.
Subjects:	Stata. Marketing research. Marketing research > Statistical methods. Business. Knowledge management. Statistics.