MakeMyTrip : 2013 (B) / Abhinandan Kumar Jain.
The case follows a meeting between the senior management team of MakeMyTrip (an indian travel agency) a week after agreeing that the website needed a redesign. The case provides description and discussion on: the proposed options to be tested, the proposed parameters of success to be used for evalua...
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| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Ahmedabad,
2017.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
TK5105.888 .J35 2017
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| TK5105.888 .J35 2017 | Available |