Vibram FiveFingers : Blue Ocean strategy? / Deepak Dhayanithy, Saji Gopinath.
The case outlines the innovation and new product creation at Vibram, an Italian manufacturer of rubber soled shoes for athletics and outdoor wear. Current manufactures of running footwear place an emphasis on cushioning the heel, which may encourage a running method that leads to greater injuries in...
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Full Text (via SAGE) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Kozhikode,
2012.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HD9787.I8 D43 2012
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| HD9787.I8 D43 2012 | Available |