Hotel repositioning / Praveen Sugathan.
This case asks students to analyse two reviews for a fictional hotel in India in order to generate insights into how the hotel can reposition itself to become more competitive in the Indian hotelier trade.
Saved in:
| Online Access: |
Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Indian Institute of Management, Kozhikode,
2018.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
TX911.3.M27 S84 2018
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| TX911.3.M27 S84 2018 | Available |