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General Mills : driving food systems change through regenerative agriculture / William B. Rosenzweig, Toby Stuart, Elaine Hsu, Emily Pelissier, Christina Skonberg.

In 2019, global food company General Mills (GMI) made a public commitment to advancing regenerative agriculture on one million acres of farmland by 2030. It was a risky commitment for the company to make externally because a supply chain for regeneratively-grown ingredients doesn't exist and th...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Rosenzweig, William B. (Author), Stuart, Toby (Author), Hsu, Elaine, active 2019 (Author), Pelissier, Emily (Author), Skonberg, Christina (Author)
Format: eBook
Language:English
Published: London : The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business, 2019.
Series:SAGE Business Cases.
Subjects:
General Mills, Inc. > Marketing > Case studies.
Organic farming > Marketing > Case studies.
Business logistics > Case studies.
General Mills, Inc.
Business logistics.
Marketing.
Organic farming > Marketing.
Case studies.

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Full Text (via SAGE)

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Call Number: HD9009.G47 R67 2019
HD9009.G47 R67 2019 Available

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