YouTube : illegally tracking children's data / Zachary Gordon, Nasir Ilyas, James S. O'Rourke.

Google subsidiary, YouTube, has collected data of children users without the consent of parents and then sold the data to advertisers. The Federal Trade Commission fined Google $170 million in what was the largest fine in Google's history. Absent a plausible public explanation, YouTube and its...

Full description

Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Gordon, Zachary (Author), Ilyas, Nasir (Author), O'Rourke, James S., 1946- (Author)
Format:	eBook
Language:	English
Published:	London : The Eugene D. Fanning Center for Business Communication, Mendoza College of Business, University of Notre Dame, 2019.
Series:	SAGE Business Cases.
Subjects:	YouTube (Firm) > Management. YouTube (Firm) > Public relations. YouTube (Firm) > Data processing. Google (Firm) YouTube (Firm) Electronic data processing. Management. Public relations.