Niantic Labs and the professional entrepreneur in the Silicon Valley : Google, Pokémon Go, and beyond (C) / Jerome S. Engel.
The final case in a three part series describes Niantic' launch of its Harry Potter game in May 2019. John Hanke, the CEO of Niantic and his executive team debate which path Niantic should follow to scale up its business wisely - perhaps even going beyond AR games as a strategic consideration -...
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Full Text (via SAGE) |
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| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
The Berkeley-Haas Case Series. University of California, Berkeley. Haas School of Business,
2019.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HD9993.E454 N53 2019
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| HD9993.E454 N53 2019 | Available |