Foster a cyberstar WeChat public account--"Cats Come" / Yangwen Wang, Bo Yang, Yiyun Wang, Zizhen Qiu, Jingdong Yin.
The case describes how the WeChat public account "Cats Come" has been fostered into a cyberstar. In the Web 2.0 era, new media led by WeChat and microblogging have gradually become the mainstream way to disseminate information and attract followers. Issues related to the operation of new m...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Authors: | , , , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Renmin University,
2018.
|
| Series: | SAGE Business Cases.
|
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HM741 .W36 2018
|
|---|---|
| HM741 .W36 2018 | Available |