Seeking business-IT alignment : the case for a cloud-based CRM at Easy English / Liang Li, Jiye Mao, Wei Zhang, Zhi Li.
Easy English (EE) is a small business founded in 2006 in Beijing, China, that provides personalized English training for children and youth aged 3-16. The company's leadership realized the strategic importance of information technologies (IT) to support and drive the company's success. In...
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| Online Access: |
Full Text (via SAGE) |
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| Main Authors: | , , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Renmin University,
2016.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF54.52.C6 L5 2016
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| HF54.52.C6 L5 2016 | Available |