Restaurant Brands International : staying afloat in the red ocean of QSR / Alan N. Hoffman, Natalia Gold.

In 2010, 3G Capital merged Burger King and Tim Hortons to create Restaurant Brands International (RBI). In 2014, RBI acquired Popeyes Louisiana Kitchen. Although RBI's three restaurant chains had strong brand name recognition with extensive franchise networks, none were market leaders in the re...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Hoffman, Alan N. (Alan Nathan), 1954- (Author), Gold, Natalia (Author)
Format:	eBook
Language:	English
Published:	London : Rotterdam School of Management, Erasmus University, 2017.
Series:	SAGE Business Cases.
Subjects:	Fast food restaurants > Case studies. Competition > Case studies. Competition. Fast food restaurants. Case studies.