Oasis in Sin City : determining a competitive set / James Drake, Stefan W. Cosentino.

This case study presents a problem for the new management team of a recently acquired hotel that its owners have invested millions of dollars to renovate and upgrade. The property was formerly a midscale, branded hotel, but now the hotel is being marketed toward a more upscale guest. Accordingly, a...

Full description

Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Authors:	Drake, James (Author), Cosentino, Stefan W. (Author)
Format:	eBook
Language:	English
Published:	London : International CHRIE, 2019.
Series:	SAGE Business Cases.
Subjects:	Hotel management > Case studies. Branding (Marketing) > Case studies. Branding (Marketing) Hotel management. Case studies.