Hashtag commerce : "Order by Tweet" / Daniel E. O'Leary.
Recently, American Express introduced the use of "hashtag" commerce for their cardholders into Twitter using the notion of "Order by Tweet": transactions were initiated and confirmed within Twitter using unique hashtags. Shortly after American Express, Amazon.com initiated their...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Journal of Information Technology Teaching Cases,
2019.
|
| Series: | SAGE Business Cases.
|
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HF5548.32 .O44 2019
|
|---|---|
| HF5548.32 .O44 2019 | Available |