Creating Adventure HQ : bringing the outdoors in / Syed Zamberi Ahmad, Manar Fawzi Bani Mfarrej, Abdul Rahim Abu Bakar.
Adventure HQ opened in Dubai's Times Square Center in 2011. The store was the first to create a superstore retail experience for adventure enthusiasts in the United Arab Emirates, combined with in-store experiential adventures. This case study outlines how Adventure HQ created its niche in the...
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Full Text (via SAGE) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE Publications : SAGE Business Cases Originals,
2021.
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| Series: | SAGE Business Cases.
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| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
GV1204.813 .A36 2021
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| GV1204.813 .A36 2021 | Available |