Forecasting assessment revenue : the case of Ventura County Lodging Association / Chia-Li Chien, Stefan W. Cosentino, John F. Thiel.

This case examines the financial reports for a tourism improvement district and discusses its need to develop a revenue forecast. Assessment revenue is collected by tourism improvement districts and is used to fund destination marketing initiatives. The Ventura County Lodging Association has identif...

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Main Authors: Chien, Chia-Li (Author), Cosentino, Stefan W. (Author), Thiel, John F. (Author)
Format: eBook
Language:English
Published: London : SAGE Publications: SAGE Business Cases Originals, 2021.
Series:SAGE Business Cases.
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Call Number: HJ2351.4 .C45 2021
HJ2351.4 .C45 2021 Available