Candice Cake : can Russian low-sugar desserts get a slice of the US market? / Luis Latorre, Prikhodko Anastasiia.
The case tells the story of Candice Cake, a producer of premium desserts in Russia. The firm follows a philosophy of producing and marketing organic, sugar-free, and tasty pastries. Marina Martianova, the founder of Candice Cake, has successfully set up her business in a niche market for health-cons...
Saved in:
| Online Access: |
Full Text (via SAGE) |
|---|---|
| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London :
Rotterdam School of Management, Erasmus University,
2019.
|
| Series: | SAGE business cases.
|
| Subjects: |
Internet
Full Text (via SAGE)Online
| Call Number: |
HD30.28 .L38 2019
|
|---|---|
| HD30.28 .L38 2019 | Available |