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Online specialty retailer of private label apparel : Handu / Lijuan Xie, Jiye Mao, Shixun Wang.

This case describes the business model of the Internet brand Handu in terms of its online retail sales of private-label apparel and its evolution process. Founded in 2006, Handu mainly resorts to e-markets like Tmall for selling clothes of South Korean style. Turning from a minor peddler on Taobao i...

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Bibliographic Details
Online Access: Full Text (via SAGE)
Main Authors: Xie, Lijuan (Author), Mao, Jiye, 1963- (Author), Wang, Shixun, active 2018 (Author)
Format: eBook
Language:English
Published: London : Renmin University, 2018.
Series:SAGE business cases.
Subjects:
Clothing trade > China > Management > Case studies.
Electronic commerce > China > Case studies.
House brands > China > Case studies.
Clothing trade > Management.
Electronic commerce.
House brands.
China.
Case studies.

Internet

Full Text (via SAGE)

Online

Holdings details from Online
Call Number: HD9940.C64 H36 2018
HD9940.C64 H36 2018 Available

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