A General Theory of Competition : Resources, Competences, Productivity, Economic Growth.

The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.

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Bibliographic Details
Online Access: Full Text (via ProQuest)
Main Author: Hunt, Shelby Dean D.
Format: eBook
Language:English
Published: Thousand Oaks : SAGE Publications, 1999.
Series:Marketing for a new century.
Subjects:

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Full Text (via ProQuest)

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Call Number: HB238
HB238 Available