A General Theory of Competition : Resources, Competences, Productivity, Economic Growth.
The author draws on economics, management, marketing and sociology to articulate resource-advantage theory. He proceeds to illustrate how and why his theory may be used to explain and predict phenomena with great accuracy.
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Online Access: |
Full Text (via ProQuest) |
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Main Author: | |
Format: | eBook |
Language: | English |
Published: |
Thousand Oaks :
SAGE Publications,
1999.
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Series: | Marketing for a new century.
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Subjects: |
Internet
Full Text (via ProQuest)Online
Call Number: |
HB238
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HB238 | Available |