Winning the Mandate : the Indian Experience.

This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.

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Bibliographic Details
Online Access:	Full Text (via ProQuest)
Main Author:	Chakrabarty, Bidyut
Other Authors:	Hazra, Sugato
Format:	eBook
Language:	English
Published:	New Delhi : SAGE Publications, 2016. ©2016.
Subjects:	Modī, Narendra, > 1950- India. > Parliament. > Lok Sabha > Elections, 2014. Bharatiya Janata Party. Political campaigns > India. India. > Parliament. > Lok Sabha. Elections. Political campaigns. India.

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Full Text (via ProQuest)

Holdings details from Online
Call Number:	JQ294 .C435 2016eb
JQ294 .C435 2016eb	Available