Winning the Mandate : the Indian Experience.
This book captures how electioneering has changed over the years and how media and marketing have assumed more significance than party manifestos.
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Full Text (via ProQuest) |
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| Format: | eBook |
| Language: | English |
| Published: |
New Delhi :
SAGE Publications,
2016.
©2016. |
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Table of Contents:
- List of Abbreviations; Preface and Acknowledgements; Introduction: Is 2014 Election a GameChanger?; Trends in Election Campaign sinceIndependence; Coalition Era Starts; The India Shining Campaign and Its Failure; Gujarat Riot and the Incumbent Government; The Top-driven Congress Campaign for Political Mobilization; India Against Corruption, a Campaign Builds Up; The Leadership-centric Election Campaign; The Election Campaign and the Manifesto and Subtle Articulation of Political Messages; Assessing the Election Campaign; The Role of Social Media in Political Mobilization.
- The Unique 2014 National Poll in IndiaReinventing Political Communication-The Modi Interlude ; Conclusion: Marketizing an Ideology-driven Dream; The Bihar Assembly Election, 2015-Revival of Coalition Dharma; Notes and References; Select Bibliography; Index; About the Authors.