Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO method / by Pete Canalichio.

Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome al...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Canalichio, Pete (Author)
Format:	eBook
Language:	English
Published:	Bingley, United Kingdom : Emerald Publishing Limited, 2018.
Edition:	First edition.
Subjects:	Marketing.