Innovation and Strategy.
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
[Place of publication not identified] :
Emerald Publishing : Emerald Publishing Limited,
2018.
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| Edition: | First edition. |
| Series: | Review of marketing research ;
vol. 15. |
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
HC79.T4
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| HC79.T4 | Available |