Neuroscience of Preference and Choice : Cognitive and Neural Mechanisms.

One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the pref...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Dolan, Raymond J.
Other Authors:	Sharot, Tali
Format:	eBook
Language:	English
Published:	Burlington : Elsevier Science, 2011.
Subjects:	Choice (Psychology) Neurosciences. Preferences (Philosophy)