Advertising and the transformation of screen cultures / Bo Florin, Patrick Vondereau and Yvonne Zimmermann.

Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...

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Bibliographic Details

Online Access:	Full Text (via JSTOR)
Main Authors:	Florin, Bo, 1961- (Author), Vonderau, Patrick (Author), Zimmermann, Yvonne (Author)
Format:	eBook
Language:	English
Published:	Amsterdam : Amsterdam University Press, [2021]
Series:	Film culture in transition.
Subjects:	Theater commercials (Motion pictures) > History. Theater commercials (Motion pictures) History.