Advertising and the transformation of screen cultures / Bo Florin, Patrick Vondereau and Yvonne Zimmermann.
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global s...
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| Online Access: |
Full Text (via JSTOR) |
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| Main Authors: | , , |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam :
Amsterdam University Press,
[2021]
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| Series: | Film culture in transition.
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| Subjects: |
| Summary: | Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the 'Information Society', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a 'good life', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives. |
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| Physical Description: | 1 online resource (1 volume) : illustrations (black and white) |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9789048541560 9048541565 |
| Source of Description, Etc. Note: | Source of description: Print version record. |