Practical web analytics for user experience : how analytics can help you understand your users / Michael Beasley.
Provides a quantitative approach for measuring a website's effectiveness. Areas of focus include traffic, clickpath, content use analysis, measuring the effectiveness of design changes, building user profiles based on search habits, supporting usability test findings with reporting, and more.
Saved in:
| Online Access: |
Full Text (via ProQuest) |
|---|---|
| Main Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Amsterdam :
Morgan Kaufmann, an imprint of Elsevier,
[2013]
|
| Subjects: |
Internet
Full Text (via ProQuest)Online
| Call Number: |
ZA4235 .B43 2013eb
|
|---|---|
| ZA4235 .B43 2013eb | Available |