The SAGE Handbook of Advertising.

In this era of snackable content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners' - Hamish Pringle, Director General, IP...

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Bibliographic Details

Online Access:	Full Text (via SAGE)
Main Author:	Tellis, Gerard J.
Other Authors:	Ambler, Tim
Format:	eBook
Language:	English
Published:	London : Sage Publications Ltd., 2007.
Subjects:	Advertising. Advertising > Handbooks, manuals, etc. Advertising Handbooks and manuals