Secrets of branding. Episode 3, Innovation / series producer and director, Joanna Bartholomew ; a Blakeway Production for CCTV 2.

A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi.

Bibliographic Details

Online Access:	Streaming Video (via Alexander Street Press)
Other Authors:	Bartholomew, Joanna (Producer, Narrator, Director)
Format:	Video
Language:	English
Published:	London, England : BBC Worldwide, 2014.
Subjects:	Ikea (Firm) Audi AG. Burberry (Firm) Advertising > Brand name products. Brand choice. Branding (Marketing) Consumers' preferences. Educational television programs.