Secrets of branding. Episode 3, Innovation / series producer and director, Joanna Bartholomew ; a Blakeway Production for CCTV 2.
A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi.
Saved in:
| Online Access: |
Streaming Video (via Alexander Street Press) |
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| Other Authors: | |
| Format: | Video |
| Language: | English |
| Published: |
London, England :
BBC Worldwide,
2014.
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| Subjects: |
| Summary: | A looks at four hugely successful brands that have made innovation central to their strategy, including Burberry, 3M, IKEA and Audi. |
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| Item Description: | Title from title screen (viewed July 13, 2021) |
| Physical Description: | 1 online resource (49 minutes) |
| Playing Time: | 00:48:13 |
| Participant or Performer: | Narrated by: Joanna Bartholomew. |
| Language: | In English. |
| Terms Governing Use and Reproduction Note: | Public performance rights obtained |