Branded content : the fateful merging of media and marketing / Jonathan Hardy.

"This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journali...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Hardy, Jonathan, 1963- (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:	Product placement in mass media. Branding (Marketing) Internet marketing. Internet advertising. Marketing > Technological innovations. Advertising > Technological innovations. Marketing > Moral and ethical aspects. Advertising > Moral and ethical aspects.