Media economics and management / Sathya Prakash Elavarthi and Sunitha Chitrapu.

This book offers a comprehensive understanding of key concepts and terms in media economics and management and explains their applications using relevant data. Beginning with a conceptual study of media markets, industry structures, firm behaviour, public policy, production, pricing and consumption...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Sathya Prakash, Elavarthi (Author), Chitrapu, Sunitha (Author)
Format:	eBook
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2022.
Subjects:	Mass media > Economic aspects. Mass media > Management.