Political marketing and management in the 2020 New Zealand general election [electronic resource] / Edward Elder, Jennifer Lees-Marshment, editors.

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealands general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and...

Full description

Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Elder, Edward (Editor), Lees-Marshment, Jennifer (Editor)
Format:	Electronic eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, 2021.
Series:	Palgrave studies in political marketing and management.
Subjects:	Political campaigns > New Zealand. Elections > New Zealand. Public relations and politics > New Zealand. Campaign management > New Zealand. Communication in politics > New Zealand. Government publicity > New Zealand.