Strategic and innovative pricing : price models for a digital economy / Mathias Cöster, Einar Iveroth, Nils-Göran Olve, Carl-Johan Petri, Alf Westelius.

This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in acc...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Authors:	Cöster, Mathias (Author), Iveroth, Einar (Author), Olve, Nils-Göran, 1947- (Author), Petri, Carl-Johan (Author), Westelius, Alf (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2020.
Series:	Routledge research in strategic management.
Subjects:	Pricing.