Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

"Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is g...

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Bibliographic Details

Online Access:	Full Text (via Taylor & Francis)
Main Author:	Juska, Jerome M. (Author)
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2022.
Edition:	Second edition.
Subjects:	Internet advertising. Internet marketing.