Public relations writing and media techniques / Dennis L. Wilcox, San Jose State University, Bryan H. Reber, University of Georgia.
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is groun...
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| Format: | Book |
| Language: | English |
| Published: |
Boston :
Pearson,
[2016]
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| Edition: | Eighth Eition. |
| Subjects: |
Norlin Library - Reserves 24 Hour
| Call Number: |
HM1221 .W55 2016
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| HM1221 .W55 2016 | Available |