The ends game : how smart companies stop selling products and start delivering value / Marco Bertini and Oded Koenigsberg.
Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of...
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| Online Access: |
Full Text (via EBSCO) |
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| Main Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
Cambridge, Massachusetts :
The MIT Press,
[2020]
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| Series: | Management on the cutting edge.
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| Subjects: |
Internet
Full Text (via EBSCO)Online
| Call Number: |
HF5415.5 .B4837 2020eb
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| HF5415.5 .B4837 2020eb | Available |