Leading innovation, creativity and enterprise / Peter Cook.

Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film. The book deals with qu...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Main Author:	Cook, Peter (Author)
Format:	eBook
Language:	English
Published:	London : Bloomsbury Information, an imprint of Bloomsbury Publishing Plc, 2016.
Subjects:	Creative ability in business.