Handbook of entrepreneurship and marketing / edited by Ian Fillis and Nick Telford.

"This timely and incisive Handbook provides critical contemporary insights into the theory and practice of entrepreneurship and marketing in the twenty-first century. Bringing together rich and varied contributions from prominent international researchers, it offers a reflective synthesis of sc...

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Bibliographic Details

Online Access:	Full Text (via ProQuest)
Other Authors:	Fillis, Ian (Editor), Telford, Nick (Editor)
Format:	eBook
Language:	English
Published:	Northampton : Edward Elgar Publishing, 2020.
Subjects:	Entrepreneurship > Handbooks, manuals, etc. Marketing > Handbooks, manuals, etc. Industrial management > Handbooks, manuals, etc. Entrepreneurship. Industrial management. Marketing. Handbooks and manuals.