Digital strategies in a global market : navigating the Fourth Industrial Revolution / Natalia Konina, editor.

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organizations have sought to develop a digital strategy, and explores the challenges and...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Konina, Natalia (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Palgrave Macmillan, [2021]
Subjects:	Information technology > Economic aspects. International business enterprises > Technological innovations. International business enterprises > Management. Globalization.