Digital transformation in the cultural heritage sector : challenges to marketing in the new digital era / Tiziana Russo Spena, Francesco Bifulco, editors.

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is o...

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Bibliographic Details

Online Access:	Full Text (via Springer)
Other Authors:	Russo-Spena, Tiziana (Editor), Bifulco, Francesco (Editor)
Format:	eBook
Language:	English
Published:	Cham, Switzerland : Springer, [2021]
Series:	Contributions to management science.
Subjects:	Cultural industries > Marketing. Marketing > Management. Marketing > Technological innovations. Internet marketing > Social aspects.